Michael is a Dallas native and was raised in Oak Cliff. His craft beer journey began in 2008 quickly fell in love with imported beers. After living in Europe, he returned to Texas and joined Dallas’ award-winning Peticolas Brewing Company team. He spearheaded several new initiatives, including designing, constructing, and managing a new tasting room. After he developed the new Events Department in 2018, he was named Peticolas’ Marketing Manager.
When the pandemic closed the brewery to onsite customers, Michael left the brewery and returned to Arts Management. He joined the Smittox team in 2021 as the Director of Marketing.
Micheal will be the driving force for building proactive, creative, and organized strategies while supporting our mission.